The same goes for labelsВ like 'organic,' 'low fat,' 'no trans fats,' and 'made with whole grains,' which leave consumers confused about what is truly good for them and what is merely deceptive labeling. It's an easy way for them to rebrand as healthy whileВ maintaining consumer loyalty (by making sure their products remain tasty and cheap). Nestle, Hershey, andВ Frito-LayВ have also removed artificial dyesВ to appeal to nutrition-conscious consumers. To be fair, Kraft isnвЂ™t the only Big Food company moving in this direction.

And that's beforeВ you add the butter.В But by removing artificial preservatives and synthetic colors, Kraft will be allowed to market the product as 'natural.' That doesn't mean much: TheВ Food and Drug AdministrationВ only requiresВ products with a'natural' label to 'not contain added color, artificial flavors, or synthetic substances.вЂќВ ItвЂ™s still processed and not necessarily healthier for you, but consumers might not know the difference. In other words, a box of the new Kraft mac and cheese-and it's not uncommon to eat the entire box as a single meal-will still containВ around 780 calories, 75 calories from fat, 9 grams of fat, 4.5 grams of saturated fat, and 1,710 milligrams of sodium (a whopping 72 percent of the daily value).

Is kraft mac and cheese healthy